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Director of Demand Integration

Huntress

Huntress

United States · Remote
Posted on Wednesday, May 22, 2024

Reports to: Vice President of Revenue Operations

Location: Remote US

Compensation Range: $165,000-$175,000 base plus bonus and equity

What We Do:

Founded in 2015 as a fully remote company by former NSA cyber operators, Huntress was built on a simple premise: to force hackers to earn every inch of their access.

Today’s cyber-attacks aren’t limited to large organizations with the security tools that can ward off threats. Hackers don't discriminate and will find a way to penetrate any vulnerability in any size business, which is why Huntress focuses on protecting those small to midsize businesses that make up the backbone of our economy.

Huntress stops hidden threats that sneak past preventive security tools by utilizing our award-winning security platform and expert human threat hunters through dynamic products, including Managed EDR, MDR for Microsoft 365, and Managed Security Awareness Training.

Join the hunt and help us stop hackers in their tracks!

What You’ll Do:

As the Director of Demand Integration, you will play a critical role in ensuring the seamless operation and integration of Hubspot/Marketo and Salesforce. You will also provide best practice guidance for reporting and analytics of all marketing-sales funnel data to establish a data-backed decision-making mindset across the go-to-market (GTM) team. The Director will coordinate with a team of marketing and sales operations professionals to enable cross-department metric tracking, attribution, lead scoring, and lead routing.

This role requires a blend of technical and analytical skills to evaluate and enhance the efficiency of the marketing-sales funnel and pipeline, ensuring that the Lead-to-Cash efforts are aligned with the company’s growth objectives.

Marketing-Sales Funnel Systems:

  • Lead the integration of the HubSpot/Marketo platforms, ensuring their effectiveness in supporting marketing campaigns and initiatives

Collaborate with the IT and data teams to implement and resolve any technical issues related to marketing-sales systems and integrations touching on lead creation and routing

  • Manage all marketing integrations with Salesforce and other external marketing tools, ensuring data flow accuracy and consistency
  • Help with the management and maintenance of the Hubspot/Marketo database, ensuring data cleanliness, accuracy, and compliance with data privacy regulations

Lead Scoring & Routing:

  • Operationalize and maintain lead scoring models in concert with Marketing Analytics to prioritize and qualify leads based on their engagement and fit with our target customer profile and incorporate them into our Lead Routing processes
  • Implement lead routing strategies to ensure leads are appropriately distributed to the sales team for timely follow-up and nurturing

Team Leadership & Management:

  • As we grow, there will be opportunities to lead and mentor a team of operations professionals, providing guidance and support in executing day-to-day tasks and projects
  • Set clear goals and performance expectations for the team, conduct regular performance evaluations, and identify opportunities for growth and improvement

Process Optimization:

  • Collaborate cross-functionally to optimize Lead-to-Opportunity processes and conversion strategies
  • Help plan and track strategies to improve Lead-to-Opportunity conversion rates
  • Design, build, and maintain Lead-to-Opportunity Totals and Performance Reporting
  • Continuously review and track the Marketing-Sales hand-off process to increase efficiency and streamline workflows
  • Identify opportunities to leverage automation and technology to improve and enhance team productivity

Requirements:

  • Proven 10+ years of experience in marketing operations with intermediate knowledge of SQL
  • Expert-level proficiency in HubSpot and Marketo, including platform and workflow management and administration
  • Strong understanding of Salesforce integration and experience with multiple external Martech products
  • Deep knowledge of lead scoring models, lead routing strategies, and database management best practices
  • Previous experience managing and leading a team of marketing operations professionals
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions
  • Detail-oriented with a focus on maintaining data accuracy and integrity
  • Exceptional communication and collaboration skills to work effectively with cross-functional teams

What We Offer:

  • 100% remote work environment - since our founding in 2015
  • Generous paid time off policy, including vacation, sick time, and paid holidays
  • 12 weeks paid parental leave
  • Highly competitive and comprehensive medical, dental, and vision benefits plans
  • 401(k) with 5% contribution regardless of employee contribution
  • Life and Disability insurance plans
  • Stock options for all full-time employees
  • One-time $500 reimbursement to build/upgrade home office
  • Annual allowance for education and professional development assistance
  • $75 USD/month digital reimbursement
  • Access to both Udemy and BetterUp platforms for coaching, personal, and professional growth

Huntress is committed to creating a culture of inclusivity where every single member of our team is valued, has a voice, and is empowered to come to work every day just as they are.

We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.

We do discriminate against hackers who try to exploit small businesses.

Accommodations:

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or participating in the employee selection process, please direct your inquiries to accommodations@huntresslabs.com. Please note that non-accommodation requests to this inbox will not receive a response.

If you have questions about your personal data privacy at Huntress, please visit our privacy page.

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